Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll, (Hardcover)
Product details
| Management number | 239934084 | Release Date | 2026/07/16 | List Price | US$64.00 | Model Number | 239934084 | ||
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<p>What is the significance of Barbie's journey from toy aisles to screens? <em>Barbie in the Media </em>offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand's multifaceted media presence, this volume's chapters consider both Mattel's corporate storytelling about and fans' reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts--inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand's media presence a fascinating site of contested meaning, worthy of the sustained critique that <em>Barbie in the Media </em>offers readers. </p>
- Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll, (Hardcover)
- Author: Palgrave MacMillan
- ISBN: 9783031899003
- Format: Hardcover
- Publication Date: 2025-09-27
- Page Count: 377
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Political & Social Sciences |
| Publication date | July, 2025 |
| Pages | 377 |
| Subgenre | Media Studies |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Springer Nature Switzerland |
| Original languages | English |
| Language | English |
| Edu focus | Social Science |
| Is collectible | N |
| Character | Barbie |
| Editor | Emily R Aguil-Prez, Rebecca C Hains |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.80 x 1.10 x 7.90 in |
| Assembled product weight | 1.35 lb |
| Bisac subject heading | Social Science |
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